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SEO
Everything we have written that touches SEO.
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GEO vs SEO
SEO gets you into a list of links; GEO gets you named inside a written answer. Most of the underlying work is shared, but the metric, the volatility and the pages that decide the outcome are different. Keep the SEO you have, measure where you stand in answers, and spend the marginal effort where you are absent.
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What is generative engine optimization?
Generative engine optimization is the work of getting named inside answers that are written rather than listed. Three things are genuinely different from SEO: there is no position, the answer changes between identical asks, and it is assembled from several pages at once. Everything else is SEO.
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What is AI visibility?
AI visibility is how often an assistant names your business when someone asks it for a recommendation. It is not a ranking and it cannot be read off a search report: assistants answer with a handful of names, differently each time, and differently from each other. You measure it by asking the questions your buyers ask, asking each one several times per assistant, and recording the share of answers that named you.
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Fundamentals · · updated
AI search optimization
AI search optimization is the work of becoming one of the names an assistant gives when someone asks it for a recommendation. It overlaps with SEO, because assistants read the open web, but the target is a share of answers rather than a ranking, and an answer is assembled from several descriptions of you at once rather than from your homepage alone. You measure first, find the question types you are absent from, and start with your own pages.
