Blog
Everything we have written that touches Google.
-
How to track brand visibility in Google AI Mode
AI Mode is Google's conversational search surface, and it is not covered by rank tracking and only partly by Search Console. Tracking it means asking the buying questions yourself, repeatedly, and recording whether you were named, who was named instead, and what was cited.
-
Google AI Overviews optimization
AI Overviews are the generated summaries above Google's results. They cite sources, which makes them the most measurable part of AI search and the most familiar to optimise. Being cited there is not the same as being named by an assistant asked directly, and the two move independently.
