Assistants
Assistants
Each assistant answers differently. These cover them one by one.
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Gemini and Claude visibility
Gemini and Claude answer the same buying questions differently from each other and from ChatGPT, and a business visible in one is frequently invisible in another. There is no separate playbook for either; there is a reason to measure them separately instead of reporting one number that is wrong about most of them.
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Perplexity optimization
Perplexity cites its sources on screen every time, so you can see exactly which pages decided the answer. That makes it the easiest surface to work on and the least representative: what works there does not prove what works in ChatGPT, Gemini or Claude.
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How to get recommended by ChatGPT
There is no way to buy or request a mention in ChatGPT's answers. What works is the ordinary work: be described accurately in the sources it draws on, answer the buying question plainly on your own pages, and measure whether the share of answers naming you moved. Anyone offering guaranteed placement is guessing.
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Google AI Overviews optimization
AI Overviews are the generated summaries above Google's results. They cite sources, which makes them the most measurable part of AI search and the most familiar to optimise. Being cited there is not the same as being named by an assistant asked directly, and the two move independently.
