Measurement
Measurement
Measuring where you stand, and what to do about the gaps.
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How to track brand visibility in Google AI Mode
AI Mode is Google's conversational search surface, and it is not covered by rank tracking and only partly by Search Console. Tracking it means asking the buying questions yourself, repeatedly, and recording whether you were named, who was named instead, and what was cited.
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How to improve brand visibility in AI search
Improving AI visibility is mostly not a content exercise on your own website. Measure where you are absent, find what the assistants read instead, and get your business described accurately in those sources. Order matters: without a baseline you cannot tell a change from drift.
