Technical
Technical
The machine-readable half, and how much of it is worth your time.
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llms.txt
llms.txt is a plain-text file describing what your site is and pointing to its main pages in Markdown. It is a proposal, not a standard, and no major assistant has confirmed reading it. It costs an hour, it is harmless, and it is not a ranking factor — good housekeeping rather than a lever.
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Schema markup for AI search
Schema markup tells a machine what the things on your page are. It reduces parsing mistakes and makes your facts checkable against other sources. It does not make a page authoritative, and if assistants are not naming you, markup is rarely the reason.
