Blog
GEO
Everything we have written that touches GEO.
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How to get recommended by ChatGPT
There is no way to buy or request a mention in ChatGPT's answers. What works is the ordinary work: be described accurately in the sources it draws on, answer the buying question plainly on your own pages, and measure whether the share of answers naming you moved. Anyone offering guaranteed placement is guessing.
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How to improve brand visibility in AI search
Improving AI visibility is mostly not a content exercise on your own website. Measure where you are absent, find what the assistants read instead, and get your business described accurately in those sources. Order matters: without a baseline you cannot tell a change from drift.
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GEO vs SEO
SEO gets you into a list of links; GEO gets you named inside a written answer. Most of the underlying work is shared, but the metric, the volatility and the pages that decide the outcome are different. Keep the SEO you have, measure where you stand in answers, and spend the marginal effort where you are absent.
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What is generative engine optimization?
Generative engine optimization is the work of getting named inside answers that are written rather than listed. Three things are genuinely different from SEO: there is no position, the answer changes between identical asks, and it is assembled from several pages at once. Everything else is SEO.
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Fundamentals · · updated
AI search optimization
AI search optimization is the work of becoming one of the names an assistant gives when someone asks it for a recommendation. It overlaps with SEO, because assistants read the open web, but the target is a share of answers rather than a ranking, and an answer is assembled from several descriptions of you at once rather than from your homepage alone. You measure first, find the question types you are absent from, and start with your own pages.
