Blog
Measurement
Everything we have written that touches Measurement.
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Gemini and Claude visibility
Gemini and Claude answer the same buying questions differently from each other and from ChatGPT, and a business visible in one is frequently invisible in another. There is no separate playbook for either; there is a reason to measure them separately instead of reporting one number that is wrong about most of them.
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How to track brand visibility in Google AI Mode
AI Mode is Google's conversational search surface, and it is not covered by rank tracking and only partly by Search Console. Tracking it means asking the buying questions yourself, repeatedly, and recording whether you were named, who was named instead, and what was cited.
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How to improve brand visibility in AI search
Improving AI visibility is mostly not a content exercise on your own website. Measure where you are absent, find what the assistants read instead, and get your business described accurately in those sources. Order matters: without a baseline you cannot tell a change from drift.
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What is AI visibility?
AI visibility is how often an assistant names your business when someone asks it for a recommendation. It is not a ranking and it cannot be read off a search report: assistants answer with a handful of names, differently each time, and differently from each other. You measure it by asking the questions your buyers ask, asking each one several times per assistant, and recording the share of answers that named you.
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Fundamentals · · updated
AI search optimization
AI search optimization is the work of becoming one of the names an assistant gives when someone asks it for a recommendation. It overlaps with SEO, because assistants read the open web, but the target is a share of answers rather than a ranking, and an answer is assembled from several descriptions of you at once rather than from your homepage alone. You measure first, find the question types you are absent from, and start with your own pages.
