Blog
AEO
Everything we have written that touches AEO.
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Schema markup for AI search
Schema markup tells a machine what the things on your page are. It reduces parsing mistakes and makes your facts checkable against other sources. It does not make a page authoritative, and if assistants are not naming you, markup is rarely the reason.
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Google AI Overviews optimization
AI Overviews are the generated summaries above Google's results. They cite sources, which makes them the most measurable part of AI search and the most familiar to optimise. Being cited there is not the same as being named by an assistant asked directly, and the two move independently.
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What is answer engine optimization?
Answer engine optimization is the work of being the source an engine uses when it answers directly instead of returning links. The hard part is that a mention often comes with no link at all, so the event you care about happens somewhere you have no logs — which is why it has to be measured by asking, not by analytics.
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Fundamentals · · updated
AI search optimization
AI search optimization is the work of becoming one of the names an assistant gives when someone asks it for a recommendation. It overlaps with SEO, because assistants read the open web, but the target is a share of answers rather than a ranking, and an answer is assembled from several descriptions of you at once rather than from your homepage alone. You measure first, find the question types you are absent from, and start with your own pages.
