Blog
Schema
Everything we have written that touches Schema.
-
llms.txt
llms.txt is a plain-text file describing what your site is and pointing to its main pages in Markdown. It is a proposal, not a standard, and no major assistant has confirmed reading it. It costs an hour, it is harmless, and it is not a ranking factor — good housekeeping rather than a lever.
-
Schema markup for AI search
Schema markup tells a machine what the things on your page are. It reduces parsing mistakes and makes your facts checkable against other sources. It does not make a page authoritative, and if assistants are not naming you, markup is rarely the reason.
-
What is answer engine optimization?
Answer engine optimization is the work of being the source an engine uses when it answers directly instead of returning links. The hard part is that a mention often comes with no link at all, so the event you care about happens somewhere you have no logs — which is why it has to be measured by asking, not by analytics.
